![]() Today, Alliance has more than 350 team members and services over 5,000 customers across the Western half of Michigan. The Long Drink is currently available in stores across the nation or online at .įounded in 2013 by Larry Gary and Tim Sullivan, Alliance Beverage has recruited the best talent available, contributing to the highest standards of performance, because we work together with commitment, & integrity. The Long Drink garnered a Gold Medal (94 Rating) at the prestigious New York International Spirits Competition (NYISC). Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. “Long drink” is a top selling category of alcohol in Finland – a legend that is now available in America. ![]() Long Drink is sold across the US and is easily available via Drizly and on. These partnerships will allow us to grow long lasting relationships with their existing connections to ensure customers across both states will be able to find Long Drink in their favorite bars, restaurants and retailers,” says Evan Burns, CEO and Co-Founder of The Finnish Long Drink. “We continue to partner with SGWS and Alliance Beverage Distributing because of their extensive expertise across Midwest markets, including Indiana and Western Michigan. In expanding its partnership with both SGWS and Alliance Beverage Distributing, Long Drink is significantly growing the brand’s national footprint in the Midwest. The expansion announcement comes on the heels of the brand’s successful debut across California, Arizona, Florida, South Carolina, Massachusetts, and Illinois earlier this year. – Long Drink, the brand built on the heritage of the legendary Finnish alcohol category of long drinks, best described as citrus soda with real liquor, announced that it has expanded its distribution agreement with Southern Glazer’s Wine & Spirits (SGWS) and Alliance Beverage Distributing into Indiana and Western Michigan, respectively.
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